Flowers Rayners Lane Privacy Policy

Introduction

This Privacy Policy outlines how Flowers Rayners Lane (“we”, “us”, “our”) collects, processes, and retains personal information from individuals placing orders with us from Rayners Lane and the surrounding districts. We are dedicated to protecting your privacy and ensuring that your personal information is handled in accordance with the requirements of the General Data Protection Regulation (GDPR) and all other applicable data protection laws in the United Kingdom.

Scope of This Policy

This Privacy Policy applies to all customers who place orders with Flowers Rayners Lane for delivery or collection in Rayners Lane and the neighbouring districts. By placing an order or interacting with our services, you agree to the terms of this Privacy Policy.

What Data We Collect

When you place an order or interact with our services, we may collect the following categories of personal data:

• Identity Data: Name, title.
• Contact Data: Delivery address, billing address, telephone number(s), and in some cases, preferences for delivery instructions.
• Order Data: Order history, details of items bought, payment information (as processed through secure third-party payment processors), and associated order notes or gift messages.
• Marketing Preferences: Optional consent to receive marketing or promotional messages where you have explicitly opted in.
• Technical Data: IP address, browser type, operating system, and other technology on the devices you use to access our website (collected automatically through cookies and similar technology).

We do not intentionally collect sensitive personal data (such as health or religious information) unless you provide such information in your order notes or communications, in which case we process it only for the purpose of fulfilling your order and communicating with you.

Lawful Basis for Processing

We process your personal data under the following lawful bases as defined by the GDPR:

• Performance of a Contract: Most information we collect is necessary to enter into or fulfil the contract with you, for example, to process and deliver your flower order.
• Legal Obligation: We may need to process certain information to comply with legal or regulatory requirements, such as tax or accounting obligations.
• Legitimate Interests: We may process data to improve our service, prevent fraud, and ensure network and information security, provided that such processing does not override your fundamental rights and freedoms.
• Consent: Where required by law (for example, for sending marketing communications) we will obtain your explicit consent. You can withdraw your consent at any time.

How We Use Your Data

The personal data we collect from you is used in the following ways:

• To process and deliver your orders, including notifying you about the status of your order.
• To communicate with you about your purchase, customer service enquiries, or special instructions.
• To improve our products and services, including understanding customer preferences and order patterns.
• To comply with our legal and regulatory obligations.
• To send you marketing communications if you have opted in to receive them; you may opt out at any time.

Retention of Your Data

We retain your personal data only as long as necessary to fulfil the purposes described above, including for the purposes of satisfying any legal, accounting, or reporting requirements. Our standard retention periods are as follows:

• Order and transaction data: retained for up to 7 years to comply with HMRC and accounting obligations.
• User accounts and marketing preferences: retained until you request deletion or withdraw consent.
• Technical data (cookies and analytics): retained for up to 2 years, depending on the type of data collected.

After these periods, data is securely deleted or anonymised so that it can no longer be associated with you.

Third-Party Processors and Data Sharing

We use trusted third-party processors to assist in delivering our services. These may include:

• Payment processors: To securely process your payment details. We do not store your full payment card information.
• Delivery partners: For the delivery of your orders within Rayners Lane and surrounding districts.
• IT and hosting providers: To securely store and manage data, and support technical aspects of our website and digital services.
• Analytics providers: To help us analyse usage data to improve our services (data is generally anonymised when used for analytical purposes).

All third-party processors are contractually required to comply with GDPR and to process your data only on our instructions, maintaining its security and confidentiality.

Your personal data will not be transferred outside the UK or European Economic Area without appropriate safeguards and your prior knowledge, unless required by law.

We do not sell or rent your personal information to third parties for marketing purposes.

Your Rights

Under GDPR you have a number of important rights in relation to your personal data. These include:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete data.
• Right to Erasure: You may request that we erase your personal data, subject to our legal obligations to retain certain data.
• Right to Restrict Processing: You can request that we limit the way we use your data in certain circumstances.
• Right to Data Portability: Where technically feasible, you have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another organisation.
• Right to Object: You can object to certain types of processing, including direct marketing.
• Right to Withdraw Consent: Where we process your data based on consent, you can withdraw this at any time.

To exercise any of these rights or to raise concerns regarding your personal data, please contact us using the details provided on our website or by visiting our premises.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or to comply with statutory requirements. The effective date of the current policy will always be indicated at the beginning of the policy document. We encourage you to review this policy periodically for any updates.

Contact and Complaints

If you have any questions regarding this Privacy Policy or our data protection practices, please contact us through the channels provided on our website or visit us in person at our Rayners Lane location. You also have the right to lodge a complaint with the UK Information Commissioner’s Office if you believe your rights have been violated.

Thank you for trusting Flowers Rayners Lane with your personal data.